E-Commerce Scale Engine

Retention-focused performance strategy for a D2C wellness brand.

Client: Verda NutritionIndustry: E-CommerceTimeframe: 10 weeks

Last updated: February 12, 2026

Repeat Purchase Rate

+41%

Blended ROAS

2.9x

AOV

+18%

Case Summary

What we solved

Context

Ad costs were rising while repeat purchase rates lagged behind the category average.

Objective

We shifted budget toward higher-LTV segments and implemented subscription-focused journeys.

Challenges

Low repeat purchase rate in the first 60 days.

Creative fatigue across paid channels.

Limited lifecycle personalization.

Approach

How we delivered

Retention Strategy

We mapped customer lifecycle stages and created retention offers paired with product education.

PlaybookSprint

Paid Media Optimization

Creative testing focused on product outcomes and social proof with weekly iterations.

PlaybookSprint

Creator Partnerships

We activated micro-influencers to supply authentic UGC for paid and organic channels.

PlaybookSprint

Deliverables

Lifecycle segmentation map

Subscription onboarding journey

UGC creative asset library

Paid media testing roadmap

Retention dashboard

Results

Lifted retention by 41% through new onboarding sequences.

Increased AOV with curated bundles and upsell flows.

Improved margin by reallocating spend to higher LTV segments.

Technology Stack

Meta AdsKlaviyoShopify PlusRechargeGA4

Client Note

"We finally have predictable growth that does not sacrifice margin. The retention systems are now a core part of our business."

Founder, Verda Nutrition

Next Step

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