Digital Growth Sprint

Full-funnel performance marketing for a B2B SaaS brand.

Client: Nimbus WorkflowIndustry: SaaSTimeframe: 12 weeks

Last updated: February 12, 2026

Pipeline Lift

+212%

ROAS

3.4x

Conversion Rate

+68%

Case Summary

What we solved

Context

The team had strong product-market fit but inconsistent lead quality from paid channels.

Objective

We introduced audience segmentation, rebuilt landing experiences, and implemented multi-touch attribution.

Challenges

Paid spend was fragmented across campaigns with no clear message hierarchy.

Landing pages were not aligned to keyword intent or funnel stage.

Lifecycle email sequences were inconsistent and under-optimized.

Approach

How we delivered

Strategy Reset

We aligned channel budgets to revenue goals, defined new ICP segments, and established KPI guardrails.

PlaybookSprint

Creative + CRO

We produced modular creative variations and rebuilt landing pages with a conversion-first narrative.

PlaybookSprint

Lifecycle Amplification

We deployed segmented email journeys and retargeting workflows to capture mid-funnel intent.

PlaybookSprint

Deliverables

ICP segmentation and channel strategy

15 paid media creative concepts

3 conversion-optimized landing pages

Lifecycle email automation flow

Weekly analytics dashboard

Results

Reduced cost per qualified lead by 34% within the first month.

Tripled demo bookings without increasing overall spend.

Improved sales velocity with higher intent lead scoring.

Technology Stack

Google AdsLinkedIn AdsWebflowHubSpotGA4Looker Studio

Client Note

"Triostack rebuilt our growth engine in weeks. The pipeline impact was immediate and the reporting cadence kept our team aligned."

VP Growth, Nimbus Workflow

Next Step

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